Privacy Policy
Last updated: 3/25/26
Kettlebell Transformation and Chicago Primal, LLC (“Kettlebell Transformation,” “Chicago Primal,” “we,” “us,” or “our”) respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our websites, purchase our programs, or work with our coaches.
By using our website or services, you agree to the terms of this Privacy Policy and our Terms of Use.
1. Information We Collect
We may collect the following types of information:
1.1 Contact & Account Information
Name, email address, phone number, mailing address, login details, and similar identifiers.
1.2 Payment & Transaction Information
Billing address, partial payment card details (processed via third‑party payment processors), purchase history, and related transaction data. We do not store full credit card numbers on our own servers.
1.3 Health, Fitness, and Progress Information
Information you choose to share so we can coach you effectively, such as:
Body weight, measurements, body fat estimates, and progress photos
Training history, goals, preferences, and schedule
Nutrition habits and food logs
Relevant health information you volunteer (e.g., injuries, limitations, medications cleared by your doctor, past training issues)
1.4 Communications & Content
Messages, check‑ins, forms, surveys, emails, and other content you send to us, including within coaching apps, email, or support channels.
1.5 Usage & Device Information
IP address, browser type, device identifiers, pages viewed, time spent, and similar technical data collected via cookies and similar technologies.
We collect information directly from you, automatically when you use our sites, and from third‑party tools we use to deliver our services (CRM, payment processors, scheduling tools, etc.).
2. How We Use Your Information
We use your information to:
Provide, operate, and improve our programs, products, and services
Design and adjust your training, nutrition, and coaching plan
Communicate with you about your program, support requests, and updates
Process payments, subscriptions, and account administration
Send you educational content, offers, and marketing communications (you can opt out at any time)
Analyze and improve our websites, content, and customer experience
Detect, prevent, and address security or technical issues
Comply with legal obligations and enforce our terms and policies
We may de‑identify or aggregate your information so it can no longer reasonably identify you. We may use and share such data for research, analytics, and business purposes.
3. How We Handle Sensitive Health & Photo Data
We understand that your health information, check‑ins, and progress photos are highly personal.
We do not publicly share your progress photos, body stats, or private check‑in information without your explicit permission.
If we request to use testimonials, screenshots, or before/after photos, we will get your consent first (for example, through a separate release form, email, or in‑app consent).
You can revoke your consent for future use at any time by contacting us; this will not affect use that has already occurred but will stop future use.
Access to your health and progress information is limited to team members and contractors who need it to deliver or support your coaching program and who are bound by confidentiality obligations.
4. When We Share Your Information
We do not sell your personal information.
We may share your information with:
Service Providers and Contractors who perform services on our behalf (e.g., payment processors, email and SMS platforms, hosting providers, analytics tools, coaching platforms). They are only authorized to use your information as needed to provide these services to us.
Coaches and Team Members who need access to your information to deliver and support your program.
Business Transfers if we are involved in a merger, acquisition, restructuring, or sale of assets, where your information may be transferred as part of that transaction.
Legal and Safety Purposes if required by law, subpoena, or court order, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others, or to investigate fraud or security issues.
If you choose to interact with third‑party websites, apps, or ads linked from our properties, their privacy policies will govern your use, not this one.
5. Cookies and Similar Technologies
We use cookies, pixels, and similar technologies to:
Remember your preferences and login sessions
Understand how visitors use our sites and content
Improve performance and user experience
Deliver and measure ads and marketing campaigns
You can usually set your browser to refuse cookies or alert you when cookies are being sent. If you disable cookies, some features of our sites may not function properly.
Some third parties (such as analytics and advertising partners) may also set cookies or similar technologies when you visit our sites. Their use of information is governed by their own privacy policies.
6. Your Choices & Rights
You can:
Access and update your account information by contacting us
Request deletion of certain personal information, subject to legal and legitimate business needs (e.g., transaction records)
Opt out of marketing emails by using the unsubscribe link in our emails or by contacting us directly
Withdraw consent for the use of your testimonials or photos for future marketing by contacting us
To exercise any of these rights, contact us using the information in the “Contact Us” section below. We may need to verify your identity before fulfilling your request.
7. Data Security
We use reasonable technical and organizational safeguards to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.
However, no system or method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. International Users
If you access our sites or services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries. By using our services, you consent to this transfer. Data protection laws in these countries may be different from those in your country.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top. If we make material changes, we may also provide additional notice (such as a banner on our website or an email). Your continued use of our sites or services after any changes means you accept the updated policy.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us at:
Chicago Primal, LLC / Kettlebell Transformation
Email: [email protected]
12. Legal & Earnings Disclaimer
Nothing on this website or in any Kettlebell Transformation program is legal, medical, tax, or financial advice. All content is for general informational and educational purposes only. You should consult your own attorney, physician, or other qualified professional for advice specific to your situation.
Any testimonials, case studies, or examples are exceptional results and do not guarantee that you will achieve the same or similar outcomes. Your results will depend on many factors, including your starting point, consistency, and adherence to the program, as further detailed in your Results Guarantee contract.
This policy is provided for informational purposes only and does not constitute legal advice. You should have your own attorney review and adapt it for your specific business and applicable laws.*
